How to use anchoring

Anchoring or focalism is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. During decision-making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments.

How to use: be mindful of the FIRST thing you say/do when meeting someone, in job interviews, in sales pitches, etc.

“I’m Steve and I’m sometimes hard to get along with but I love all people” can be effectively heard as “I’m sometimes hard to get along with blah blah blah.”

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