Gary Vaynerchuck has an insightful book called “Jab, jab, jab, right hook”, the premise of which is to engage your audience/fans/clients by giving three times before asking or requesting anything. Josh Spector has a creative idea challenging us to make one out of every three social media posts highlight and praise other people.
Imagine a world where the ratio was skewed more in favor of “how can I elevate and support you?” than “what can you do for me?”
