“Product” can mean whatever you want it to. As a business, an influencer, an artist, or even (surprise!) as a human, your product is not for everyone. As Seth Godin brilliantly states, the least helpful mantra is “you can pick anyone, and we’re anyone!”
Of all the businesses and products…in all the ways they are expressed, packaged, and distributed…in any way we engage with the market, here is one simple question that can serve as a yardstick for how our product might be measured: Would they miss it if it were gone?