Sometimes we seek out alternate workouts, diets, or the 10 new marketing tactics of the year. Experimenting is great for learning what works. But once we find something that works, we can devote less time to seeking other methods.
Better to use the three marketing tactics that bring in new business consistently, than 20 tactics that sometimes work just a little bit. Better to eat the foods we love and that serve us than to try to “mix it up” purely for the sake of variety (unless variety alone brings you joy).
Experimenting allows us to figure out what few things work well. Once we identify those few things, spend less time seeking to swap them out for the next big thing.