Sometimes the voice of our ancient, inner primate lures us towards decisions that we know will be harmful. In other words, we know it’s “wrong” but we still want to do it. This can produce an agonizing internal ethical debate.
One hack to allow your higher-self to gain control is to consider how you’ll feel afterward. Let the feeling (often guilt) sink in. Ruminating in the awful hangover rather than the short-term taste of the drink can diminish the thrill of drinking.
Drinking of course is a metaphor for any decision that you know doesn’t serve you.