Know what you’re buying and selling

Earning a living as an employee is such a common construct that it seems like everyone is trading time for money.  But some businesses and consultants sell outcomes, not time.

When you pay for an outcome, speed is an advantage.  To complain about paying a large sum of money for a job that only took one hour to complete is to totally miss what you’re really paying for: potentially decades of experience that made that one hour possible.

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