An organization I won’t name has an effective marketing system that gets me in the door. Once I’m in though, there is no record of the appointment I made (I bring the email confirmation they sent me), and there’s total confusion when I arrive. Great system for bringing me in – failed system when I show up.
This reminds me of the importance of systems themselves. This applies to how we manage our calendars or finances, to our individual daily habits (having a consistent place for car keys…planning tomorrow’s schedule today…)
You either deliberately create systems that serve you, or ignore them altogether and hope things work out.