Re-framing is an important cognitive tool that allows us to improve our situation by assigning a meaning that serves us better.

We’ll occasionally be wrong, but we’re in a better place to assume our friend who hasn’t called back is busy rather than that she stopped caring about us, or that our pre-performance anxiety is actually excitement (look it up – the symptoms are identical).

Words matter.  Not just in how we use them with each other, but how we use them with ourselves.

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