Your target market

Occasionally I come across a quote or idea used in a business context, but quickly see the application to other important areas of life.

One concept, highlighted by a successful investor/entrepreneur, cautions that creating a product or service for everyone is the same as creating it for no one. Whether you’re creating a product for a market, or growing your social or business network, his advice is to: “cultivate the intense few rather than the trivial many.”

What a great reminder to manifest strong relationships with the few people with whom we share values, fierce loyalty, and who celebrate rather than tolerate us.¬† This is an actionable upgrade from the boring, less-than useful truth: “You can’t please everyone.”

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