You are branded the minute you engage with someone on a business or personal level. Your brand is the promise others learn to expect from you. When your product is shipped to their door, when your music shows up in their headphones, when you take a job with them, and when you are asked for advice by a close friend.
Whether it’s intentional or not you have a brand. Better to be intentional. The best time to work on it is 5 years ago. The next best time is now.
[Paraphrased from one of my idols, Seth Godin]