Marketing = Showing Up

Here’s my best effort to simplify a complex topic:

Effective marketing is not about getting multiple megaphones (Facebook, Twitter, Email, Direct Mail) and yelling loudly, hoping that your message resonates with a small percentage of many people.

Great marketing means determining exactly what you provide that is uniquely valuable, and for whom, and expending effort to get even better doing what you do for them.

The best form of marketing is consistently showing up and being “remarkable”.  Do that, and people will remark, bringing other like-minded customers with them.

 

Feel free to comment, reply, correct, or share your views

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s