A friend who’s CEO of an advertising agency taught me about micro-moments – a trend where people increasingly turn to devices for ultra fast interactions that include buying things.  Not surprising that we shop via phones and tablets, but revealing that a huge number of sales take place essentially while doing something else (walking to the car, at a red light, in line at the store…).

If shopping no longer only takes place when we make lists and plan a trip to the store, perhaps we have mirco-moments opportunities to make a positive impact in people’s personal and business lives without scheduling interventions and meetings.

A short text offering encouraging words…a quick phone call to give a referral or make an introduction…

Feel free to comment, reply, correct, or share your views

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s