Avoiding indecision

“Analysis paralysis” happens when we are faced with so many options we can’t make a decision.  Even when we finally do make a decision, research repeatedly shows that those faced with more choices (which should be a good thing) face more regret than those who chose from less.

My biggest learning from Barry Schwartz’s The Paradox of Choice is that the best way to decide between many options is to first decide what criteria are most important, then choose the first option that meets all of them.  “Good enough” is almost always good enough.

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